Willow LakeLending

Advertising & Marketing Disclosure

Transparency about how our marketplace is funded and how that affects you.

Compensation Disclosure

This disclosure is provided in accordance with the guidelines of the Federal Trade Commission (FTC), specifically 16 C.F.R. Part 255, which requires clear disclosure of material connections between advertisers and the entities that promote their services.

willowlakenlendlng.com ("Willow Lake Lending," "we," "us," or "our") operates as a financial matching marketplace. We receive financial compensation from the independent service providers within our referral network for successful connection placements — that is, when a consumer submits a request and is successfully connected with a provider in our network.

The compensation we receive may influence which providers are featured, highlighted, or presented to you through our platform, as well as the order in which offers or providers may appear. However, this compensation does not affect the cost to you as a consumer. Willow Lake Lending's matching service remains entirely free to consumers at all times.

Not an Endorsement

The presentation of any provider, offer, or financial product on this website does not constitute an endorsement, recommendation, or guarantee of any specific product, service, or provider. Willow Lake Lending makes no representations or warranties about the suitability of any offer presented through our network.

Consumers are encouraged to independently review the terms, rates, fees, and conditions of any offer they receive from an independent provider before accepting. Acceptance of any offer is entirely voluntary and at the sole discretion of the consumer.

No Cost to Consumers

Willow Lake Lending does not charge any application fees, matching fees, or service fees to consumers. Our revenue is derived solely from compensation paid by network providers upon successful connection placements. You will never be billed by Willow Lake Lending for use of this matching service.

Third-Party Content & Links

This website may contain links to third-party websites or reference products and services offered by independent providers. These links are provided for convenience and informational purposes only. Willow Lake Lending has no control over the content, terms, privacy practices, or availability of any third-party site or service.

Inclusion of a third-party link or reference on this website should not be construed as an endorsement by Willow Lake Lending of the referenced party's products, services, or policies.

Contact Us

If you have questions about this disclosure or our compensation relationships, please contact us at support@willowlakenlendlng.com or call 1-800-945-5692, Monday through Friday, 9:00 AM – 6:00 PM EST.

Last updated: June 2026