Privacy Policy

Introduction

Willow Lake Lending ("Company," "we," "us," or "our") operates willowlakenlendlng.com as a free financial matching marketplace. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit a request through our matching service.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our website or services.

Information We Collect

We may collect the following categories of personal information:

• Identifiers: Name, email address, phone number, ZIP code, and IP address.
• Financial Information: Desired loan amount and general financial details you provide.
• Usage Data: Browser type, pages viewed, time spent on the site, and referring URLs collected via cookies and similar technologies.
• Device Data: Device identifiers, operating system, and hardware model.

We collect this information when you voluntarily provide it by completing our matching request form or contacting us directly.

How We Use Your Information

We use the information we collect to:

• Match you with independent network providers that may offer financial products suitable for your needs.
• Communicate with you regarding your request, including via phone, email, or SMS.
• Improve our website, services, and user experience.
• Comply with applicable laws and regulations.
• Detect, prevent, and investigate fraud or other illegal activity.
• Measure advertising effectiveness through analytics and conversion tracking.

Sharing Your Information

We may share your personal information with the following parties:

• Network Providers: Independent third-party financial service providers in our referral network who may contact you with offers.
• Service Providers: Vendors who assist with website operations, analytics, marketing, and fraud prevention.
• Legal Authorities: When required by law, subpoena, court order, or to protect our rights or the rights of others.

We do not sell your personal information to third parties for their own direct marketing purposes, except as disclosed in our CCPA notice.

Cookies & Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support advertising measurement (including Google Ads conversion tracking). You may disable cookies through your browser settings, but doing so may limit certain functionality of our website.

Third-party analytics and advertising partners, such as Google, may set their own cookies and collect data about your use of our site in accordance with their own privacy policies.

Your Rights & Choices

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of your personal information.
• Opt out of the sale of your personal information (see our CCPA notice).
• Opt out of marketing communications at any time.

To exercise any of these rights, contact us at support@willowlakenlendlng.com.

Data Security

We implement industry-standard security measures, including 256-bit SSL encryption, to protect your personal information during transmission and storage. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to taking reasonable steps to protect your information.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete such information promptly.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will post the revised policy on this page with an updated effective date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at support@willowlakenlendlng.com or call 1-800-945-5692, Monday through Friday, 9:00 AM – 6:00 PM EST.